Performance-driven paid campaigns across Google Ads, Meta, LinkedIn, and programmatic. Every campaign is built for maximum ROAS with transparent reporting and continuous optimisation. We combine strategic account management with advanced audience targeting and creative testing to deliver measurable ROI.
Our PPC strategy starts with comprehensive keyword research and competitor analysis to identify high-intent opportunities. We structure campaigns strategically, create compelling ad copy and landing pages, and implement advanced audience targeting. Our team continuously monitors performance, tests variations, and optimises bids to maximise ROAS. We use conversion tracking and attribution modelling to understand which channels and keywords drive the best results. We provide weekly performance reports and monthly strategy sessions to ensure your budget is working as efficiently as possible.
Most clients see results within the first 2-4 weeks. Typical improvements include 30-60% reductions in cost per acquisition, 2-5x ROAS improvements, and 50-150% increases in qualified leads or sales. Results depend on your industry, competition level, and conversion rate. We focus on profitable growth rather than vanity metrics like clicks or impressions.
Google Ads
Meta Ads Manager
LinkedIn Campaign Manager
Google Analytics 4
Conversion Tracking
Audience Insights
A/B Testing Tools
PPC budgets vary based on your industry, competition, and goals. We recommend starting with a test budget ($500-$2,000/month) to gather data, then scaling based on performance. We focus on profitable growth—if a campaign generates $5 in revenue per $1 spent, we scale it aggressively.
PPC delivers immediate visibility. You'll see clicks within hours of launching. However, meaningful performance data takes 1-2 weeks to gather. We typically see significant optimisation opportunities and improvements within 2-4 weeks.
Google Ads targets people actively searching for solutions (intent-based). Meta Ads target people based on interests and behaviour (awareness-based). Most businesses benefit from both—Google Ads for immediate conversions, Meta Ads for awareness and retargeting.
We implement strict conversion tracking, negative keywords, audience exclusions, and bid adjustments. We pause underperforming keywords and ads, and focus budget on top performers. We also implement landing page optimisation to improve conversion rates.
Challenge
High customer acquisition cost and inconsistent campaign performance across channels.
Solution
Restructured account architecture, implemented audience segmentation, and optimised bidding strategy.
Result
ROAS improved from 2.1x to 7.4x. Cost per acquisition reduced 62%. Monthly revenue increased 340%.
Challenge
Expensive clicks with low conversion rates on Google Ads and Meta.
Solution
Implemented audience layering, creative testing programme, and landing page optimisation.
Result
ROAS increased to 5.2x. Cost per lead reduced 55%. Monthly leads increased from 12 to 87.
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